Give Us 30 Seconds
And We'll Give You A Great Spot
Up until now, local companies had to go to New York to produce high quality
television commercials. Local production companies didnt have the
background or the expertise to produce quality spots.
Now, things have changed. Kinetoscopes award winning director Ronald
Hersh knows spots. He made over 100 of them for clients like American
Express, Clairol, Cotton Inc. and Smith Barney when he was a producer/director
at Ogilvy & Mather Advertising, New York.
Good TV spots require a special attention to detail, a special understanding
of the genre. Form concept to finished commercial, the right creative
people need to be involved in the process. We draw form a group of talented,
award-winning art directors, writers and technical personnel. We can design
your television campaign form the ground up, or bring storyboards to life.
Our philosophy get involved early. Understand your business, and
research what will really sell your product. We create spots that are
powerful and effective not just glitzy ones that only win awards.
For example, a spot we produced for a Washington, DC client, WHFS 99.1
FM, was recognized by Millimeter Magazine as a "Hot Spot", and
the same spot won a Telly award. Was it effective? Yes. It doubled the
radio stations ratings.